Our Story

We know what it feels like to crave a taste of home.

Saffa Shop Sofia was born out of a simple frustration: living in Bulgaria and not being able to find the South African products we grew up with. The biltong, the Mrs Balls chutney, the Simba chips, the Ouma rusks — the flavours that mean something. The ones that don't just taste good, they take you back.

So we decided to do something about it. We built Saffa Shop Sofia to bring authentic South African food products directly to your door here in Bulgaria — no more waiting for family to visit, no more expensive international shipping from back home.

Who We're For

Whether you're a South African expat living in Sofia, a Zimbabwean who grew up on the same brands, or a Bulgarian curious about the bold flavours of Southern Africa — this shop is for you.

We stock everything from beloved pantry staples to weekend braai essentials, all sourced from trusted South African suppliers across Europe.

Our Promise

🇿🇦 Authenticity first — we only stock genuine South African brands and products

📦 Fast, careful delivery — everything packed with care and delivered across Bulgaria

💬 Real people behind the shop — reach out anytime, we actually reply

🌍 Community-driven — we're building something for the SA community in Bulgaria, not just a shop

Based in Sofia

We live and operate right here in Sofia. We understand the local context, we know what it's like to miss home, and we're committed to making this the go-to destination for South African expats across Bulgaria.

Thanks for supporting a small, passionate business. It means the world to us.

— The Saffa Shop Sofia team 🤙